1. An opening view that establishes the place

Choose a starting position that explains the setting, such as a main entrance or a courtyard with a clear view of the building. A narrow corner without context may leave visitors unsure where they are. Set the initial direction so the main subject is visible immediately rather than asking people to search for it.

A scene name and a short introduction can make that first view easier to understand. Use names that visitors recognise, such as Main entrance or View terrace, instead of the camera’s original filename.

2. Connections that make the next step clear

Choose transition points where the route is visible: a doorway, corridor or staircase. Position a scene link so it makes sense in relation to the image, then follow the complete route yourself to check whether each change feels understandable.

Where several routes are available, you do not need to force everyone along one sequence. Clear destination names let visitors choose where to go according to their own interests.

3. A distinctive view worth pausing for

Identify what makes the place distinctive: its architecture, a landscape or an exhibition space. Choose a camera position that shows that feature with enough of its surroundings to provide context. Leave room around the main subject so buttons and labels do not cover it.

Keep information markers near the feature they describe without obscuring the feature itself. Check both a large screen and a phone-sized view to make sure visitors can still enjoy the image and close information panels easily.

4. Details that need more than a photograph

Add an information card when there is a useful story beyond the image, such as a feature’s name, its material or a design idea. Begin with a short heading and answer the visitor’s likely question directly. Additional images should contribute information rather than repeat what the panorama already shows.

Check names, captions and image usage rights before publishing. For a bilingual tour, review both versions together so that visitors receive consistent information whichever language they choose.

5. An ending that invites another discovery

After exploring the main viewpoints, visitors should be able to return to an overview, enter another area or choose a different experience. Close the tour and start again as someone who has never seen the place. Check the route back from each scene as well as the route forward.

  • Test the actual link intended for visitors.
  • Check scene names, information cards and close buttons at different screen sizes.
  • After changing content or the starting view, review the published version again.